4 Steps to Create a Selling Profile: Bio, Highlights and CTA’s
Your profile is your contact card. What you put in you bio, your highlights and what your profile picture looks like are the differences between someone clicking to contact you and someone clicking off your page.
Attention is the most valuable asset in business. Good news: it is also one that can be acquired through social media. With a few secret ingredients, a solid strategy and creativity you can capture and monetise peoples attention - in other words attract very warm leads.
The reason I put so much emphasis on your profile, is because your bio, your link and highlights will decide whether your prospects stay on your page to explore it and follow you or whether they will continue scrolling past. You capture the traffic that you bring through great content or paid ads your profile has to be top-notch.
Here is how to optimize your bio for conversions in 4 simple steps:
Include a tagline that portrays the USPs of your business and what you do
State who and how you do what you do for - be specific
Make sure you stand out - don’t do the basic stuff that everyone else does
Include a CTA at the end
Speaking Coach, Example 1:
🦸♂️ I help entrepreneurs become confident world-class speakers in 90 days
💰 Create presentations that sell
🎤 TEDx Speaker l MC l Host
Follow for daily public speaking secrets👇
Restaurant, Example 2:
Family destination for delicious health and happiness.
Bakery 🥨 Healthy food 🥘 Great coffee ☕️ Kids area
📍Leva Hotels, 7am-10.30pm daily
Order award-winning bread online 👇
Real Estate Agent, Example 3:
💲I help clients find best ROI real estate investment opportunities
Expert consultations to help you find your ideal property in the UAE
Fill out the form to work with me👇🏻
Writing your bio is easy when you know who your audience is and what they are looking for. Get clear on your market before you start doing anything on social media, because if you don’t it will be a complete waste of time.
Want to start getting leads through your social media accounts? There is just one simple thing you need to do - click the button below and we’ll take care of the rest.
